Pasan Wijewardana Appointed as Cluster Director of Sales & Marketing at Sun Siyam Pasikudah and Sun Siyam Iru Fushi, Bringing Over a Decade of Hospitality Expertise

Tuesday, September 10, 2024

Sun Siyam Resorts, a renowned name in the luxury hospitality industry, is pleased to announce the appointment of Pasan Wijewardana as the new Cluster Director of Sales and Marketing for two of its leading properties: Sun Siyam Pasikudah in Sri Lanka and Sun Siyam Iru Fushi in the Maldives. Wijewardana, a seasoned expert in the hospitality sector, brings with him over a decade of extensive experience in sales, marketing, and business development. He has previously held leadership positions in some of the most prestigious hotels and resorts across Sri Lanka, the Maldives, and Oman.

In his new role, Wijewardana will spearhead sales and marketing initiatives, with a focus on driving revenue growth, enhancing brand visibility, and expanding market presence for both Sun Siyam Pasikudah and Iru Fushi. His appointment reflects the commitment of Sun Siyam Resorts to maintain its status as a premier brand in the global luxury hotel market.

A Proven Leader in the Hospitality Industry

Pasan Wijewardana’s appointment marks a homecoming to Sun Siyam Resorts, having previously worked as Sales and Marketing Manager at Sun Siyam Iru Veli in the Maldives. During his tenure, he played a key role in significantly boosting the resort’s market share and elevating its presence in a highly competitive tourism market. His successful track record in the luxury hospitality sector, particularly in developing strategies to drive business growth and strengthen customer relationships, made him the perfect fit for his new role at Sun Siyam Pasikudah and Sun Siyam Iru Fushi.

Wijewardana’s career in the hospitality industry began at Cinnamon Hotels & Resorts in Sri Lanka, where he made an immediate impact. His strategic initiatives helped position the Cinnamon city hotels as top competitors in the bustling Sri Lankan market. His expertise spans not only sales and marketing but also business development, brand positioning, and building long-lasting partnerships. This combination of skills allowed him to quickly ascend the ranks within the hospitality sector.

Experience Across Multiple Markets: Sri Lanka, Maldives, and Oman

Before rejoining Sun Siyam Resorts, Wijewardana held the prestigious role of Director of Sales and Business Development at Shangri-La Muscat in Oman. Here, he led efforts to develop and implement sales strategies that contributed to the hotel’s continued success in the highly competitive Middle Eastern luxury market. His efforts were crucial in driving business growth, enhancing the hotel’s strategic positioning, and forging strong relationships with key business partners.

Before his time in Oman, Wijewardana was the Cluster Director of Sales for Shangri-La Hotels in Sri Lanka, overseeing sales operations for some of the country’s most luxurious properties. This experience provided him with a deep understanding of the dynamics of the hospitality market in both Sri Lanka and the broader South Asian region. His knowledge of local and international travel trends, as well as his ability to adapt to diverse market conditions, will be a tremendous asset in his new role with Sun Siyam Resorts.

Return to Sun Siyam Resorts: Continuing a Strong Relationship

Wijewardana’s return to Sun Siyam Resorts is a testament to the strong professional relationship he has maintained with the brand. His previous role as Sales and Marketing Manager at Sun Siyam Iru Veli saw him make significant contributions to the resort’s growth, helping it achieve greater visibility and market share within the Maldives’ highly competitive luxury tourism sector. His deep understanding of the brand’s values, coupled with his ability to deliver exceptional results, made him the natural choice for his new leadership role.

In his capacity as Cluster Director of Sales and Marketing, Wijewardana will be responsible for developing and executing strategies that will drive business growth, enhance the brand’s positioning, and further elevate Sun Siyam Resorts’ standing in both regional and international markets. His leadership will be instrumental in shaping the future success of Sun Siyam Pasikudah and Sun Siyam Iru Fushi, two of the brand’s most prized properties.

Elevating Sun Siyam Pasikudah and Sun Siyam Iru Fushi

Sun Siyam Pasikudah and Sun Siyam Iru Fushi are two of the most prestigious properties under the Sun Siyam Resorts portfolio. Sun Siyam Pasikudah, located in Sri Lanka, is known for its pristine beaches, rich cultural heritage, and tranquil atmosphere. The resort has become a top choice for both leisure travelers and honeymooners seeking a luxurious escape in a tropical paradise. Sun Siyam Iru Fushi, located in the Maldives, offers an unrivaled luxury experience with overwater villas, private beaches, and world-class amenities. It is regarded as one of the Maldives’ leading resorts, offering guests a perfect blend of relaxation, adventure, and opulence.

In his new role, Wijewardana will be tasked with continuing to grow the market presence of these two resorts by increasing visibility through innovative marketing campaigns and building strategic partnerships. His goals will include attracting a diverse range of clientele, from honeymooners and luxury travelers to corporate clients seeking exclusive venues for events and conferences.

Leadership and Strategic Vision

As Cluster Director of Sales and Marketing, Wijewardana will lead the sales and marketing teams at both resorts, overseeing their efforts to create and execute initiatives that align with the overall business goals of Sun Siyam Resorts. He will work closely with internal teams and external stakeholders, ensuring that all marketing efforts are cohesive, innovative, and aligned with the brand’s commitment to excellence.

Wijewardana’s leadership will involve fostering strong relationships with key travel agents, tour operators, and corporate clients. He will also play a central role in ensuring that both resorts continue to deliver exceptional guest experiences, a hallmark of the Sun Siyam brand. His focus on optimizing guest satisfaction and developing unique selling propositions for each property will ensure that Sun Siyam Pasikudah and Sun Siyam Iru Fushi continue to be sought-after destinations for travelers worldwide.

A Bright Future for Sun Siyam Resorts

Pasan Wijewardana’s appointment comes at a time when Sun Siyam Resorts is poised for further growth and expansion in the global luxury hospitality market. His rich experience in the industry, coupled with his proven track record of success, positions him as the ideal leader to guide Sun Siyam Pasikudah and Sun Siyam Iru Fushi into their next phase of growth.

With an eye on both immediate and long-term business goals, Wijewardana’s strategic vision will focus on increasing occupancy rates, expanding the resorts’ market share, and ensuring that both properties remain top choices for luxury travelers in the region. His ability to navigate the complexities of the international hospitality market, combined with his passion for delivering exceptional guest experiences, will be instrumental in driving the continued success of Sun Siyam Resorts.

Conclusion

The appointment of Pasan Wijewardana as Cluster Director of Sales and Marketing for Sun Siyam Pasikudah and Sun Siyam Iru Fushi marks a significant milestone for Sun Siyam Resorts. With over a decade of experience in luxury hospitality, Wijewardana is well-positioned to lead the sales and marketing efforts for both properties, ensuring they continue to thrive in an increasingly competitive global market. His leadership, expertise, and commitment to excellence will undoubtedly contribute to the ongoing success of Sun Siyam Resorts, reinforcing its reputation as a leading player in the luxury hotel industry.